Consult us before notifying OTT norms: Industry body

NEW DELHI: The Internet and Mobile Association of India has sought public consultations with the government on guidelines for OTT streaming platforms before they are notified. In a statement on Wednesday, IAMAI said it was “dismayed” to see reports that the government intends to notify guidelines for OTT streaming platforms shortly.
“The industry has been working collectively to formalise transparent and stringent guidelines for selfregulation, but has been completely perturbed by the lack of any consultative process administered with the stakeholders that usually proceeds such guidelines or regulations,” the association representing over 300 digital media platforms said. The association said IAMAI had agreed, during its deliberations with the I&B ministry, to a ‘Universal Selfregulatory Code’ (USRC) which was also adopted by 17 leading Online Curated Content Platforms in India.
IMAI said the stakeholders are also committed to the speedy rollout of the code through an ‘Implementation Toolkit’, and said the code “effectively delivers on the goal of providing strong consumer protection, while delivering a solid foundation for content providers to build from”. Calling itself an “ardent supporter of all government policies and regulations”, IAMAI said it is “surprised to be not consulted on the draft guidelines for OCCPs”.
It also said the ministry should hold consultations not only with the 17 OCC platforms who are signatories to IAMAI’s USRC, but also producers, actors and other stakeholders, to arrive at effective and more easily implementable norms. “IAMAI would like to appeal to the concerned ministry to consider initiating a public dialogue by inviting comments on the draft guidelines for OTT streaming platforms, as was done in the case of Personal Data Protection Bill, Nonpersonal Data Governance Framework and numerous other rules and regulations,” IMAI added.

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